A Shoe Brand Running Its Own Race
910 Race is organised by 910 Nineten, an Indonesian running-shoe brand, at ICE BSD (Indonesia Convention Exhibition) in BSD City, Tangerang. [1] That's a distinctive setup: rather than sponsoring an existing race the way Garmin, Pocari Sweat or Isoplus do at events covered elsewhere in this research batch, 910 organises and presumably designs this event itself -- giving the brand direct control over the runner experience it wants to showcase.
Three Distances at a Major Exhibition Venue
The race offers 21.1K, 10K and 5K distances, with regular pricing of IDR 679,000 for the half marathon, 479,000 for the 10K, and 379,000 for the 5K. [1] ICE BSD sits within BSD City, one of Greater Jakarta's largest planned townships (roughly 6,000 hectares, home to about 500,000 people), giving the venue purpose-built infrastructure similar to how the Garmin Run Asia Series covered elsewhere in this research uses the same exhibition centre. [2]
What a Shoe Brand's Own Race Might Mean
Races organised directly by equipment brands often lean into product demos, fitting stations, and closer integration between the race-day experience and the sponsor's actual gear -- a reasonable expectation here given 910's direct organisational role, though available material doesn't detail the specific race-day activations planned.
Registration and Pricing
Registration is currently open, with pricing in a mid-range band relative to other Indonesian races in this research batch (Solo Run Fest's Rp 200,000-650,000 range, for comparison). [1] No independent participant reviews were found for this specific event, consistent with several other newer or brand-specific races in this research.
Should You Run It?
If you're curious what a running-shoe brand's own race looks like when they're not just a sponsor but the actual organiser, the 910 Race on 11 October 2026 is worth trying, especially if you already run in 910's shoes.