Whose Name Is on the Race
Of the 446 races in the Run SEA calendar, 12 carry a global sportswear brand in their name or billing [1]. Decathlon has three: the Decathlon Half Marathon in Cebu, Decathlon Run in Pasay, and The Kiprun Singapore, presented by Decathlon Singapore. PUMA's Philippine Half Marathon Series and HOKA's Midnight Run Asia have four legs each across the Philippines, and adidas presents Singapore's national marathon. Garmin, a sports-technology brand rather than a sportswear one, runs another seven races under its Garmin Run name.
These are big fields. The nine of those 12 races with results in Run SEA's data had 29,767 finishers between them, led by the Manila leg of the PUMA series with 9,751 and The Kiprun Singapore with 5,342 over 10km [2].
Just one race in the calendar is organised by a homegrown running-shoe brand: the 910 Race, staged by Indonesia's 910 Nineten at ICE BSD in Tangerang, whose second edition on 11 October 2026 offered a half marathon, 10K and 5K [1]. The only other local apparel name in the race data is Thailand's Warrix, whose polo shirt comes with VIP entries to the Lansaka Marathon in Nakhon Si Thammarat [1]. Local brands have mostly won ground on price and online, not on race banners.
Indonesia: Where Local Brands Lead
Indonesia has the clearest evidence of a shift. Data journalism site GoodStats, using TMO Group figures for May 2025, found that Ortuseight took 35.5% of revenue among the top 10 running-shoe brands on Shopee Indonesia, ahead of adidas at 18% [3]. Local labels Heiden Heritage (9%) and 910 (7.3%) came next, ahead of Puma (6.4%), with Mills (5.7%) and Asics (5.6%) behind [3]. That is one marketplace in one month, but it is a measured version of the old claim that local brands outsell the global ones.
Ortuseight is owned by PT Vita Nova Atletik and sells football, futsal and running shoes. Its Spring 2025 launch added four running models: the Solar 1.1, a 188g shoe for fast running developed with former Olympic swimmer Andy Wibowo; the Lunar all-rounder; the Hypersonic 2.0; and the Hyperfuse 3.0 for longer daily runs [4].
910, also written Nineten, says its name stands for the highest value or a perfect score. It is part of the Wijaya Arta Mandiri Group, operated by PT Volans in Tangerang, and splits its running range into Speed Run, Trail Run, Recovery Run and Daily Run collections [5]. League is the older name: founded in Indonesia, run by PT Berca Sportindo of the Berca Retail Group, active for more than two decades, and selling running alongside training, basketball, football and racquet-sports gear [6].
Vietnam: An Old Shoemaker and a New Sports Label
Biti's is Vietnam's best-known footwear name. It was founded in 1982 by Vuu Khai Thanh and Lai Khiem, sold sandals across the country through the late 1980s and 1990s, and relaunched itself with the Hunter sneaker line in 2016 [7]. The Hunter range now includes a dedicated running-shoe category, for men and for women [8].
Kamito is the newcomer. It was founded in 2018 and is run by Midomax Vietnam, which Mizuno backed as its distribution partner in the country [9]. Its roots are grassroots football, futsal and pickleball, but it also sells two running shoes, the FlyRun and the Magic Run, listed at 799,000 dong when checked in November 2026 [10].
Thailand: Team Kit Makers
Thailand's homegrown sportswear brands built their names on national teams rather than on running. Grand Sport was founded in 1961, supplied Thai Olympic Committee kit for four consecutive terms, and dressed all 41 Thai athletes at the Tokyo 2020 Olympics; its 2020 revenue was 762 million baht [11].
Warrix holds the official licence for the Thailand national football team's jerseys [12]. It first won the national team kit rights for 2017 to 2020, in a deal worth more than 400 million baht, and renewed them for eight more years, 2021 to 2028 [11]. It makes sportswear for adults and children, sells online and through stores in Bangkok and the provinces, and lists a running category [12].
The Philippines and Malaysia
World Balance is the Philippines' homegrown shoe brand. It started in the 1980s with a family of shoemakers, has been on the market for four decades, and is the core label of CHG Global, which describes itself as one of the country's leading casual and lifestyle retailers [13]. Its website points shoppers to running, training and sport shoes, but the races in the Philippines carry PUMA, HOKA and Decathlon names, not World Balance's [1].
Malaysia has no equivalent running-shoe label in the race data or among the brands checked for this piece. SNIIKA, the Malaysian sneaker brand sometimes listed with these, was started in 2017 by Muhammad Bakri Yusrizal and works in leather, suede and canvas; its range is lifestyle footwear and collaborations, with no running shoes [14].
Singapore's OSIM: Recovery, Not Running Shoes
Singapore's best-known homegrown name in running is a massage-chair company. Ron Sim started the business in 1979 selling household goods, rebranded it as OSIM in 1990, listed it on the Singapore Exchange in 2000 and moved to take it private in 2016 [15]. OSIM was an official co-sponsor of the first Standard Chartered Marathon Singapore in 2010 [16], and became title sponsor of the Sundown Marathon, Singapore's night race, in 2015, a role it still held when the race returned in 2023 after a two-year break [17]. Its relevance to runners is recovery gear such as massage guns and leg massagers, not racing kit.
Buying Local
Most of these brands sell mainly through their own shops, their own websites and the big regional marketplaces, so a race trip is the easiest time to try them on. Treat a homegrown shoe like any other: buy it for training first, run in it in the heat and rain, and race in it only once it has done a long run without problems. Race-day kit is the wrong place to experiment, whoever made it.